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Treatment

TREATMENT 

Chosen Brief: Film Marketing 

A cross - media production to market and promote a new film in a genre or (sub-genre) of choice. 

Task 1 : Print 

Create a DVD or Blue-Ray front and back cover and two posters for theatrical release in different countries to promote the new film . Image result for actual size dvd cover template


Chosen Genre: Drama

Title: 7/7

Tagline: 784 injuries, 58 minutes, 56 deaths, 4 bombers, 3 stations, 1 bus, ONE CITY

Target Audience: 25-44 year olds

Film Topic: The film i have chosen to promote is called 7/7 which I chosen to base around the 7/7 bombing which happened in London on the 7th July in 2005 between 8.49am and 9.47am. The bombings lasts 58 minutes and caused a vast number of deaths and injuries. 

The tragic event took place 10 years ago, to which four suicide bombers with rucksacks full of explosives attacked central London, killing 56 people and injuries hundreds. It was the worst single terrorist atrocity on British sit. 

Film Age Certification: 18 



Film Posters 

Two Posters for theatrical release in different countries to promote a new film. 

Image result for actual size film poster template

I have chosen to design a poster in portrait and landscape which are promoted in the UK and the country of France or the Netherlands.

Both portrait and landscape posters will consist of the original title for the film and tagline, at least one main image (original and different from the images on the DVD/Blu-Ray cover), an element of narrative, for example enigma, the release date, billing block and the production company logo and the details of awards/quotes from critics. 

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