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Brief

Brief 3 : Film Marketing

A cross-media production to market and promote a new film in a genre (or sub-genre/hybrid) of your choice. 

Create print marketing materials for a new film and associated audio/audio-visual or online material to promote the same film. 


You should create a cross-media production for an independent film company (e.g. DNA or Bold Films) targeting a global adult audience of 25-4 year olds. 

The cost-media production must not include a complete short film, film sequence or trailer. 

Task 1 : PRINT 

Create a DVD or Blu-Ray front and back cover and two posters for theatrical release in different countries promoting your new film. 

Length: 4 pages (note: the front and back cover count as one page each).

AND:


Task 2 : 

a) ONLINE*

Create a new functioning website, to include a working homage and one linked page, to promote your film to its target audience .

Length: 2 pages, including 30-45 seconds of embedded audio or audio-visual material related to the topic.

OR:

b) AUDIO-VISUAL

A sequence from a new mainstream radio or television news, current affairs or chat programme to promote your film to its target audience. 

Length: 2 minutes - 2 minutes 30 seconds 





The Chosen Brief - Film Marketing 

I have chosen the film marketing brief because i believe this is the best way for my creativity to reach out. I have chosen to make print marketing materials which promotes a new film in the genre of Drama. Along with this i have chosen to produce an online material which will also help to promote the same film. 

My chosen genre for the cross-media production i have chosen is based around an independent film company called Bold Films which I have chosen to base my film for a global adult audience of 25-44 year olds.




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